Matt’s Personal Opinion Of Organics & Marketing This Very Second

Because I’m up to my eyeballs in the design of a package for a new
organic milk and I’ve just finished re-reading The Omnivore’s Dilemma
again, I’m opting out of photos and words and giving you an artistic
representation of how I feel about the organic industry and those who
market organic foods (I believe I am a part of that group as well.
Color me guilty as charged.)

P.S. I’m thoroughly qualified to
make fun of organics as I started my career with Whole Foods Market
many, many, many years ago back in the original location. Keep your
angry emails to yourselves, folks. I’m just venting!



  1. says

    These look fun, Matt. The cheeky scribblings remind me of Innocent smoothies. I always buy these over others (despite being more expensive), as reading their labels makes me giggle;)

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