The Los Angeles Times calls it a welcomed jolt for the frozen yogurt chain. Fortune magazine calls it a big boost. However you look at it, the $27.5 million that was just infused into the Pinkberry Chain by Howard Schultz’s venture capital firm is bound to cause overexposure and give me an even larger frozen yogurt headache.
I like Frozen Yogurt. I really do. But living in LA (or NYC, for that matter) has taken a bit of the luster off of an otherwise shiny scoop. You can’t go anywhere without seeing new frozen yogurt shops opening up, and today’s news is no doubt going to make that green tea scoop with various toppings as ubiquitous as the green siren’s lattes and venti coffees.
But hey, If you can’t beat ’em, join ’em.
Having said that, I’m thinking we shouldn’t rest until a million yogurt shop knock offs litter every strip mall, gas station, and co-branded KFC/Taco Bell from here to Orlando. And in an effort to make it just a wee bit easier for you out there, I’m throwing my marketing brain into to the mix.
Ladies and gentleman, I give you the Mattbites 3-Point Froyo Chain Name Selector®.
Use as you’d like, you can thank me later.