50 American Wines

by Matt on August 28, 2008


“Joel Stein set out to taste one wine from all 50 states — a patriotic
experiment to see if good wine can really be made anywhere.”


American wines

Last month I had the pleasure of working with Los Angeles Times and Time Magazine columnist Joel Stein for a story on 50 American wines. He ordered wine from each of the 50 states, and yes, I immediately asked the same question that is forming in your head right now: they make wine in each of the 50 states? Really?

Yes, yes they do.

I didn’t get to taste any of them, I was only there to shoot the bottles for this feature. And honey, let me tell you, it wasn’t easy. Wine bottles are tricky — especially when you are instructed by the big wigs to show them with minimal glare. And there are 50 of ‘em! And you cannot drink any of them! Tears, tears I cried!

I haven’t read the story and I’m about to hop on over to Time.com to check it out. I’m reserving my thoughts of the design of each wine label as they relate to their geographic origin for a few close select friends. Just like the wine inside the bottle, the artwork was literally all over the map. Get it? All over the map? I’ll stop now.

Oh, And Confidential To One Single State:  If your goal was to create the wine-bottle label equivalent of a 1974 Canary Yellow Shag-Carpeted Van filled with Pot Smoke and Peter Frampton, by golly, you succeeded!

Joel Stein and the 50 Wines here.