From the monthly archives:

October 2008

Anything Inside A Tortilla

by Matt on October 13, 2008

Spend enough time with me and inevitably you’ll find yourself asking me the same question. Because almost everyone I know has asked me. “You’d put anything inside a tortilla and eat it, wouldn’t you?” Ok, so maybe it’s a bit rhetorical, but the truth of the matter is that yes, I would put just about [...]


How To Produce A Cookbook Photoshoot

by Matt on October 4, 2008

I’m on a list roll, bear with me. 1. Start with a Hollywood legend. But only one that is concerned with health, good food, a well-balanced life and armed with the knowledge about all those things. If it’s fake it doesn’t work. 2. Hire a big-time famous Celebrity Photographer — I MEAN BIG TIME — [...]