Anything Inside A Tortilla

Anything-inside-intro

Spend enough time with me and inevitably you’ll find yourself asking me the
same question. Because almost everyone I know has asked me.

“You’d put anything inside a tortilla and eat it, wouldn’t you?”

Ok, so maybe it’s a bit rhetorical, but the truth of the matter is that
yes, I would put just about everything inside a tortilla and chances
are I have at some point. But don’t laugh — I come to this place from
a long line of those who have done this before, from tortilla eating
people and a culture that has been enjoying them some 10,000 years
before Jesus Christ.

It’s genetic.

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How To Produce A Cookbook Photoshoot

Matt-&-mariel

I’m on a list roll, bear with me.

1. Start with a Hollywood legend. But only one that is concerned with health, good food, a well-balanced life and armed with the knowledge about all those things. If it’s fake it doesn’t work.

2. Hire a big-time famous Celebrity Photographer — I MEAN BIG TIME — who wears black everyday and screams at you at the top of his lungs and who can’t possibly make the time to learn your first name.  What an ass. I’m kidding, he knows my name alright. but I have absolutely fallen in love with his crass brilliance and colorful vocabulary.

3. Hire amazing food stylists.

4. Hire an amazing book designer with a heavenly creative vision.

5. Hire a short lil Mexican man to art direct and style the whole thing and fight with the man in item #2. Oh, and make sure this person is gay so you can tap into the genetic code that allows them to get along so well with beautiful women.

6. Leave a plate of extra food out for flesh-eating yellowjackets. They’ll thank you.

7. Hire nothing but the best assistants.

8. Have the thickest skin known to man.

9.  Prepare for the brutality of the elements while shooting at the talent’s home in the Canyon. Heat, wind, mud, insects and decreased reception on my iphone. That last part was the absolute worst I’m telling you.

10. Absolutely love everything you do and offer thanks to the man upstairs for making everything happen.

Special note: As soon as Harper Collins says it’s ok I’ll blog about the whole experience and interview the author and include links to all the wonderful people involved. It’s just, well, I’m so excited to have worked on this project and I had to blog something about it, ya know what I’m saying? I promise to start writing about food again very soon, I swear!