Behind the Scenes: Good Bite Cookbook

by Matt on June 23, 2010

Well hello there my friends! This week I’ve started a new cookbook project and thought it’d be fun to share a bit of it.  Called Good Bite’s Weeknight Meals: Delicious Made Easy, this cookbook will be published by Wiley & Sons in 2011. My friends at Good Bite and Wiley were cool with me posting some behind-the-scenes images from the shoot — thank you! Of course you’ll have to wait for the book which features some deliciously simple recipes from the Good Bite roster which includes Jaden of Steamy Kitchen, my pals White On Rice Couple and Elise of Simply Recipes. In the meantime I can tell you that it was a great day photographing some great dishes thanks to the team.

Wanna meet them?

This is the amazing Emily Henson. She is the prop stylist on this book and brings a wonderful aesthetic to the images. Formerly a display coordinator for Anthropologie, her creativity knows no bounds. I love working with Emily because it’s definitely a collaborative effort and she’s adept at patterns and mixing styles. Plus I admire her approach to creativity and style and believe that all tabletop and prop stylists should have British accents. In fact I think I just made it a new rule at my studio, justthisverysecond. It just makes sense. But don’t take my word for it, you should definitely check out her feature on Design*Sponge as well as her portfolio.

Asking Emily to describe her style and what inspires her, she says “I suppose it’s Modern Ecelectic. And I’m always inspired by fabric. Often it’s a really good starting point. I look at it, pull colors from it and take it from there.”  You’ll see this in action when the book is out next year. The images are gorgeous.

Consider this a shameless plug. No, there are no kickbacks coming my way from Rowenta but I’d do very bad things for them if they asked. I am head over heels with the DG5030 and love it so much that we had to buy one for home. Iron once with it and your life is forever changed. Remind me to tell you about the time I ran through the house looking for things to press. It’s that good.

I can’t stress how important it is to enjoy the people you are working with on a cookbook shoot. When everyone gets along it flows smoothly and makes for better images. When attitudes show up on set (and trust me, they do) it ruins the vibe and makes things harder. And why would anyone want that? Producing cookbook shoots can be stressful enough without added drama. Here Adam and Emily discuss the next shot and don’t they just look adorable? Emily has pulled some set-ups and they discuss the plating and size of food. She’ll give Adam a few options and once they decide on propping it’s off to the kitchen to work on the food. Behind Adam you can see a bit of the cabinet that houses our Mud Australia ceramics. I’m surprised I don’t lug it home every night and keep it next to my bed. I love it so very much.

This is Adam and Jenny.  They really are the heart and soul of the entire operation. As food stylists they create every bit of food seen inside the book. They take the recipes and craft them for camera, balancing what the home cook will do with what will make the best photograph. I’m happy to report that the food in Good Bite’s Weeknight Meals: Delicious Made Easy is completely real. Adam believes that real food looks best and doesn’t need all the tricks you may have read about. He says “I like organic, natural, messy styling. I call it organized chaos.” Adam says the best part of his job is working with food as well as with his assistant Jenny Park. (what, I don’t get a shout-out? damn. –matt)

I have two words for you: Jenny Rocks. I asked Jenny why she enjoys food styling and she said “It’s something different every day. It stays exciting because it changes. And I love food, the different cultures behind the food and I love cooking.” And we love Jenny.

Some plates and bowls ready for their close up.

Beautiful patterns and colors.

Adam puts some finishing touches on skewers with a torch and makes a pizza.  Unfortunately I didn’t get to eat the pizza!

Here’s a set-up of a shot from the book. I must wait for the book’s release before I can share any of the beautiful food that Adam and Jenny created hence the pink square.  I shoot with natural light which means nice, soft diffused coverage but sometimes I need to create shape and shadow. By simply placing a black flag above the food I’m able to remove some light and create the shadow that I want. Scrims and flags are essential!

More to come later!


This weekend I’ll be teaching a Food Styling and Photography Workshop at my studio in Long Beach where I’ll be showing you some tips and tricks like above.  To kick off all things styling I’ll also be posting food styling book reviews from Kristina this Friday so keep an eye out for them!

(and Sepi, don’t think you are quite off the hook just yet…)

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{ 29 comments… read them below or add one }

Gaby June 23, 2010 at 11:01 am

woooooooohoooooo! I can’t wait to see all the fabulous pics!!! I know they are going to be amazing!

Maria June 23, 2010 at 11:02 am

How fun! Thanks for sharing! Can’t wait for the book.

Irvin June 23, 2010 at 11:04 am

Yay! Thanks for the behind the scenes looks! I love see food stylists in action!

Also, I love the black out bar (erm. pink out bar) for the final food image. Wish I could be down in LB for the workshop but this weekend is a bit busy in SF…Can’t wait for the book!

Cheryl Arkison June 23, 2010 at 12:03 pm

Awesome post!

Matt June 23, 2010 at 12:13 pm

Thank you Cheryl!

Irvin, let me know when you are ever down here!

Paula - bell'alimento June 23, 2010 at 12:30 pm

LOVE seeing all the behind the scenes shots! So FUN! & btw I am in lurve with Rowenta too, so true! They’re Ah-mazing! Can’t wait for the book!

Katie June 23, 2010 at 1:00 pm

This is totally off topic but I just wanted to say thanks for being so generous and sharing your food photography knowledge with Lara Ferroni 5 years ago. She then passed her knowledge along to me at one of her amazing food photography workshops. If it’s true that what goes around comes around, you should be expecting a bounty of goodness coming your way! Thanks! Can’t wait to devour the book when it comes out : )

Nicole June 23, 2010 at 1:32 pm

Thanks for the VIP behind-the-scenes look! Best of luck with everything, I’m sure it will be beautiful.

D'Mike June 23, 2010 at 1:45 pm

So exciting to see your behind-the-scenes! I can’t wait to see the final product.

Georgia Pellegrini June 23, 2010 at 1:58 pm

I didn’t know you knew Cindy and Denise! They are wonderful. I met them a few years ago and we had Mexican food at their studio together : ) I’ll have to pay them a visit again when I’m in L.A. in a few weeks… maybe I’ll run into you too!

Richard Stevens June 23, 2010 at 2:45 pm

Looks like a lot of fun! I can hardly wait for the book…

Lynne @ CookandBeMerry June 23, 2010 at 5:31 pm

Thanks for these behind the scenes. They bring back such good memories of your workshop last November. I’m really looking forward to your book when it comes out. It will be delicious, I’m sure!

Josh Pepin June 23, 2010 at 5:54 pm

Wowza! Looks really fun and of course full your creative styles! Best of luck!

Sepi June 23, 2010 at 8:27 pm

Matt! What a lovely post! And thanks for that little shout-out! You are an amazing photographer with an awesome team and you have all made me feel so welcome at your shoot. :)

justcooknyc June 23, 2010 at 8:38 pm

so exciting

matt June 23, 2010 at 9:12 pm

Fantastic insight not only in to the book you guys are working on, but your process and studio in general. Jealous doesn’t even begin to describe it.

Lets face it.. we all know it.. English accents are the best.

The Teacher Cooks June 24, 2010 at 6:43 am

Thanks for the appetizer on your book. Cannot wait. Love the iron!

Cindie June 24, 2010 at 11:45 am

Jenny does rock! This is such a great peek into a shoot, Matt. That’s the prettiest photo of an iron I’ve ever seen.

Michelle June 25, 2010 at 3:40 am

Work that is fun, fulfilling and artful. Amazing. Inspiring.

Jaden June 25, 2010 at 3:08 pm

I can’t believe you made me want to buy a $150 iron. AND I DON’T EVEN IRON!!!

Winnie June 25, 2010 at 3:17 pm

Lovely! Thanks for sharing…and I second Jaden re: the iron.

Jenny Flake June 25, 2010 at 4:41 pm

Awesome!! Can’t even wait for this book to come out :) Love the behind the scenes!!

Cathy/ShowFoodChef June 26, 2010 at 1:16 am

Love the peeks, can’t wait!

Sara @ Our Best Bites June 28, 2010 at 1:31 pm

Great post Matt! I can’t wait to see the finished product!

Culinary Cory July 5, 2010 at 10:50 am

Thanks for sharing a behind-the-scenes view. It’s interesting to see all the work behind getting a food shot. I love the open space of the studio.

Tessa July 13, 2010 at 9:06 pm

Wow this is a fascinating behind the scenes insight. Its inspiring!! Can’t wait to buy the cookbook :)

Chiqui Lloren August 2, 2010 at 9:55 am

Hope to see more behind the scenes Matt! I want that shelf full of props :)

Dirk Dominick August 7, 2010 at 2:21 pm

Just discovering your great blog and really enjoyed this particular piece. Keep up the good work!

fotografen welt August 22, 2010 at 2:54 pm

They are wonderful. LOVE seeing all the behind the scenes shots! We love Rowenta too. Absolutly important, we take it by hotel photography here in Cologne. So , can’t wait for the book. Take care und regards from Cologne, Dirk

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