A New Banner!

by Matt on May 2, 2011

So I’ve been doing some spring cleaning and felt like it was time to update the banner on this here lil food blog! I wanted to return to something a bit rustic and messy that incorporated some of my favorite props as well as photographs recently given to me by my mom. Thanks, Mom!

I realized I hadn’t changed the banner in quite some time and I’m always inspired by Adam Roberts‘ regular changes to his site. Now that it’s complete I thought I’d do a quick behind-the-scenes about it. And by quick I mean really quick; there are only two images (well 3 actually) that comprise the main banner and they’re magically stitched together in Photoshop. I wanted to do it in 1 pass but the background I chose wasn’t long enough. Darnit!

Here’s the view of the left side from above. Using my foba camera stand allowed me to get really really really really high up in the air and also keep things sturdy. I’m a klutz so this matters greatly. Anyway, items were arranged in a very casual, spontaneous manner using a few old books I had. In fact, the book on the right is The American Woman’s Cook Book from 1947 and The Butterick Cook Book on the right. The Butterick cookbook is 100 years old this year and belonged to Adam’s grandmother. Many of her notecards and clippings were inside the books and I happily used them on my impromptu table.

Here’s the image on the right side. I used black flags and large black v-flats to remove some of the light and add shadows. Red wine, dried fruit, some cheese and fresh fruit complete the scene with grapes placed strategically to allow for a headline. The boards were salvaged from my old garage and many of the plates in this shot came from ABC in NYC. The knives, fork and linen are vintage pieces from all over the place. And if you look in the final image you’ll see I replaced the photo with a recent image of me being silly with a wax mustache. I mean, c’mon, how could I be serious?

After both images matched my banner template using an overlay feature I combined them both in photoshop, using a third image (below) to graft any extra surface space I’d need to make it fit. After all the images were layered properly I blended and merged them, cleaned up some of the messy surface and put my logo on top. Voila! New banner!

I hope you enjoyed this post! If you did I’ll make sure to go behind-the-scenes with every banner and write about it here!

{ 3 trackbacks }

Interview : Food Blogger, Professional Photographer & Author of On A Stick! Matt Armendariz | sabjimata
May 17, 2011 at 5:53 am
How to Blog About Food: Useful Tips for New, Emerging and Aspiring Food Bloggers | The Hungry Australian
February 17, 2012 at 1:17 am
Tips og 88 nyttige lenker for nye og etablerte matbloggere « matosofi
July 9, 2013 at 7:11 pm

{ 60 comments… read them below or add one }

Chris "Kickstart" Beason May 10, 2011 at 6:56 am

I actually found your blog from a post someone wrote back in 2007. I really wish I would have found it yesterday! That’s me though… a true representation of “a day late and a dollar short.”

Tay May 10, 2011 at 8:39 am

I never leave comments on blogs but that food looks good as hell, your a lucky dude haha

Clay May 12, 2011 at 1:48 pm

I love the new banner. Wonderful colors. Really, really well done.

Christy Piwowarczyk May 12, 2011 at 6:26 pm

This book food on a stick, genius! Will be perfect for the summer parties.
Love your blog, always light & happy!

Marie May 14, 2011 at 12:40 am

I just wanted to say I received a copy of your new cookbook this past week for review and I am delighted with it. It’s fun, different and inspiring. I can’t wait to get stuck in. Look for a review soon!

Katherine Sacks May 16, 2011 at 9:09 am

I love love love the new banner Matt! Clicking to your site is always such an inspiration, but this is my favorite so far! And the behind the scenes is great!

Nathan Michael May 28, 2011 at 8:30 pm

This banner is great. Love your blog.

Culinary Cory May 30, 2011 at 1:58 pm

Banner looks awesome. Love the rustic blue.

Miyaz Mydin July 30, 2011 at 12:44 am

Love the blue, props and especially the arrangement. How was the lighting setup for this?

sanford florida March 22, 2013 at 7:48 pm

Pretty! This has been a really wonderful article. Thank you for providing
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