A Day In The Life

by Matt on February 10, 2012

I was recently reading one of my favorite blogs called Kitchen Corners from the lovely Damaris Santos Palmer, and yes, she’s as equally wonderful in person as you’d expect from reading her blog. Her recent A Day In The Life post captivated me and I wholeheartedly enjoyed seeing what her day was like.

When I give talks or have students at my workshop there are a few questions that always surface, and a very common one is “What is a typical day for you like?” My immediate response is “Depends on which day you’re talking about. Pick one: Blogger, Photographer, Troublemaker, Traveler.” Of course I know they want to know what being a photographer is like so I thought I’d take Demaris’ lead and create A Day In The Life for myself. To share with you. Because it’s remarkably normal. I mean, as normal as it can be.

4:17am
Everyone freaks the fudge out when they find out I’m an early riser. As if something is wrong with me. Ok, now that I think about it they’re probably right, but then again you’re probably not the one dozing off at 8:48pm, are you? This is important to share because it has been a tenet of my career. I cannot emphasize enough how important it is to be awake and yes, early in life. It just is. Now fix me some coffee.

P.S. I don’t use an alarm clock.

4:18am
It’s a sad day at the Pearson-Armendariz household if coffee isn’t made within 60 seconds of Wakey Wakey Times. After becoming addicted to the convenience of these machines while traveling through Europe, we’ve opted for Nespresso and DeLonghi machines both at home and at the studio. FULL DISCLAIMER: I am at about 84% adoration with these machines but they cannot ever replace actual beans and fresh grinding and brewing, whichever method you prefer. I realize this. No hate mail, please.

4:40am
I do believe friends in New York and other parts of the world appreciate the fact that I’m up early answering emails and tending to my correspondence. I’ll spend an hour or so reading the news, responding to emails, and trudging through my RSS feeder which is packed to the gills with fashion, food, design, magazine, and photography sites. Afterwards I’ll head over to catch up on the news.

6am
See that red sign? I like to pretend it says “Ice Cream Recipe By David Lebovitz.” Or “Extra Servings Of Korean Scallion Pancake” or “Assorted Donut Sampling”. Folks, the only way I can make myself exercise is by thinking of the dangling carrot (cooked in duck fat, natch) at the other end of the stick. It’s the only way I can stay in this business and not be 300 lbs. If I want to indulge I must burn. It’s that simple. There’s no other way around it. And for the record, all the fat fried deliciousness in the world is a treat, not a staple. That’s what fresh food and fruits and vegetables are for. Don’t get it twisted.

 

6:02am
My dear friend Aida Mollenkamp appears on the television which is all the inspiration I need to exercise longer and harder. One day I can be a gorgeous thin white woman, too. I hope.

6:53am
Nope, I’m still brown.

7:01am
You would think a gaggle of clients at your studio hovering and nitpicking over their product would be the most stressful part of my day. You’d think wrong. Ladies and gentleman, you ain’t seen NOTHING YET…

I give you MOXIE THE ALWAYS HUNGRY CHIHUAHUA!

Without fail, this chunky ball of lovin’ fur rises from her den, plops herself next to me and gives me a gaze that still chills me when I think about it. It’s all-encompassing, the weight of it alone can crush a human if not dealt with promptly. This is no exaggeration, either, you can feel her staring you down to your insides, ripping pieces of your flesh away until her painful stare causes you to stop what you’re doing and feed her, damnit!

And she won’t stop until you do. Nothing can stop her. Nothing.

Well, except a bowl of dog food.

Peace is restored in the home after she eats, and she’s back to being My Sweet Little Girl. We take a few minutes to cuddle because nothing makes me happier than animals.

7:30am
Breakfast is always something quick and easy. Some almond butter, ricecakes and a few tangerines and I’m all set. Around this time the other animals eat too, clearly not as demanding as Moxie.

7:50am
And it’s off to work! I absolutely adore my Pelican case and it goes everywhere with me. I’ve done the soft camera bag thing before but this hard case is much easier to deal with. Plus it’s doubled as a seat or desktop in crowded airports.

7:56am
More coffee.

8:15am
Today’s special guest, the California Avocado Commission, is one of my oldest and most favoritestistist clients. No, really. I love them. And over the years it’s allowed me to meet some amazing local growers, too. I love working with them because a) I love California and b) I love avocados. It’s a perfect fit. Anyway, these are props for the shoot that have been selected during a pre-production meeting a few days before the shoot. We are ready to hit the ground running!

8:30am
I actually iron my clothes at the studio before anyone arrives.That’s right, I look a hot wrinkled mess as I leave but I come home pressed-n-perfect.

9:15am
Today I’m working with the lovely Cindie Flannigan of Food Fanatics. They are my go-to stylists when it comes to avocados. And that other Food Stylist I happen to be married to? He becomes my brilliant and talented Prop Stylist. Everyone works together and I couldn’t be a happier man.

10:16am
Today I’m running two sets: one natural light and the other strobed for product shots. I really do believe food looks best naturally lit, and when you’re working with a product like California avocados it’s best to let them do their thang. I don’t need a million snoots and mirrors to bring out their best features. But when it comes time for single shots that will be clipped out and placed somewhere else, I’ll use a strobe to control the light as much as possible, giving the product a crisp, sharp outline. Oh, that’s Adam in the foreground snapping a shot of props for reference.

11am
WHAT? There was a little hat on the prop table? How? When? Why? And more importantly, WHY AM I NOT WEARING IT? Whew. Much better now. Cue the Tin Pan Alley classics, please! Show at noon.

1:56pm
Adam prepares another set. And Rowenta, I just can’t be subtle about this any longer. I just can’t. WE LOVE YOUR IRONS AND OWN FOUR DG5030s AND WOULD YOU PLEASE CALL ME SO I CAN TELL YOU HOW MUCH I LOVE THEM AND MAYBE GET A T-SHIRT OR PREFERRED CUSTOMER STATUS? WHAT DOES A MAN HAVE TO DO TO GET YOUR DAMN ATTENTION???

2:04pm
As per my contract (and etiquette, of course) I can’t share any final images until the client says so and they have appeared on the street. You’ll have to use your imagination here but let’s just say it was a beautiful, perfectly ripe, creamy California avocado.

2:22pm
Now on the other set, I’m focusing and composing.

2:45pm
When you photograph real food you get to “taste” it after you’ve got the shot. And what’s more delicious than mashed avocados on toast? My coat is going to be so shiny!

3:15pm
Cindie styles and I point! Then Cindie puts food on my head. Just another day.

3:22pm
While the clients regroup, my team and I take an RGB. No, that’s not RGB as in “Red Green-Blue” but Ryan Gosling Break. I believe every person should take these breaks because no man can ever look as excellent as he does at the airport. You bettah recognize.

3:40pm
Contrary to popular belief I do not drink while working. The prop stylist called for a glass of white wine in the background, I’m only helping out. But just you wait.

4:00pm
I make copies of the job several times a day, on several different drives, too. I believe redundant backups are important. One stays at the studio, one comes home, and 2 are shipped off-site. One even goes into outer space. Just kidding. I mean, about outer space.

4:15pm
Every client gets personalized attention. And what else does each client get? A dance from yours truly. Here I re-enact “I Don’t Want My Pizza Burning” dance from what is quite possibly the strangest clip on Youtube.

4:45pm
We’re still on the short end of daylight, and when you use natural light your options are cut short. But that doesn’t mean you can stop working, not at all! The last few shots required some additional light. I didn’t want to move my strobe set and decided on using an LED video light to illuminate my set. You can use any light source you want as long as you understand its properties and how to harness it the way you want. In this case the soft light was bounced off of foamcore onto my set, giving me soft light just like daylight. It wasn’t as bright as I wanted so I re-adjusted my ISO, filled in some shadows with more foamcore and kept shooting.

6:05pm
We’re done shooting for the day and make our way back home. “Someone” has a shopping and prop problem, no? In all fairness these are all things for the next shoot. It’s not unusual to schedule jobs back to back and getting stuff online really does save time.

6:12pm
It’s time to feed the wild beasts again. This is Cholula, named after the hotsauce, ready to attack my face. (I’m kidding, she’s one of the sweetest and most sensitive dogs I’ve ever met and if you know her you’ll agree.)

6:30pm
Dogs are fed, now it’s our turn. We head over to a local restaurant for sushi, edamame, and a glass of wine. However, our server says “We’re running low on wine glasses, can I bring it to you in a rocks glass?” I answer yes because I thought I didn’t care and I always try to be a nice patron. But then the more I thought about it I realized “WAIT: if you’re running low get more, and why must I be your rationed guest?” Oh, me and my first world problems, I tell you.

7:30pm
I usually edit images after a shoot, but the client needs to review all the images and make their selections before I begin to finalize the project. That means I get to curl up with the ipad (that sounds so wrong) and read the latest Donna Hay magazine and finish Chop Suey: A Cultural History of Chinese Food in the United States by Andrew Coe. I loved this book.

8:45pm
I’m in bed now, watching a bit of TV before getting some end-of-day licks from one very hyper dog named Bindi. I’ve tried to resist her aggressive displays of affection, but with this dog it’s next to impossible. I just let her do her thing before falling asleep but really, I can’t think of anything better, can you?

9:40pm
I’m asleep and deep in Dreamland. I’d like to tell you it’s a space where dreams come true and wacky stuff happens, but you’ve just spent a day with me and probably think it can’t get any sillier. I agree.

P.S. I want to thank my clients for being open to letting me share. I shoot a variety of projects with big clients that you will never hear about because I believe in discretion. I do not need to share every single thing I do!

P.S.S. I love you, Aida.



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A day in the life…
March 6, 2012 at 6:01 am

{ 57 comments… read them below or add one }

Nicole Vuletich February 10, 2012 at 12:00 pm

Hi Matt! I love the post….impressed by the “no alarm clock”…..and I couldn’t agree more with the RGB. Mmmmm Hmm. Miss you!

vanillasugarblog February 10, 2012 at 12:00 pm

oh matt you’re fun
let’s hang out and pretend we already are skinny white women.
;-)

Broderick @ Savory Exposure February 10, 2012 at 12:14 pm

Love the too hot for TV fruit :)

amy February 10, 2012 at 12:14 pm

As if I didn’t already want your life! Fantastic & fabulous. And RGBs are so vital, I’m glad you pointed that out!

Davidd February 10, 2012 at 12:15 pm

Thank you for giving me the name of my next ice cream book.

vianney February 10, 2012 at 12:17 pm

What a day!! The little prop hat killed me I even had to call hubby over to “check it out!” Happy to have had a chnce to see your day. Ya know I adore you, even more now!

maison21 February 10, 2012 at 12:19 pm

you’ve made me embarrassed i don’t own an iron- i guess when i do break down, it’s gonna be a rowenta, right?

Brian @ A Thought For Food February 10, 2012 at 12:20 pm

Matt – Seriously, you had me dying. I’m an early riser too… but chances are I’m not heading to the gym right after I get out of bed. At 10, sure… but not THAT early.

And somehow I don’t believe that you didn’t take a swig from that bottle. You are such a liar!

Averie @ Love Veggies and Yoga February 10, 2012 at 12:23 pm

Matt this is an awesome post! I love seeing your day and what you do and “One day I can be a gorgeous thin white woman, too” <– LOLing but you're awesome like you are!! Moxie is awesome like she is too…so cute :)

Redundant backups, tasting the food, all the pics…thanks for sharing and have a fab weekend!

Sarah February 10, 2012 at 12:24 pm

Looks like you’re having fun while you’re doing it! Live it up Matt!

brandi February 10, 2012 at 12:25 pm

I love this. And it’s good to know I’m not the only one that takes regular RGBs :)

Heidi February 10, 2012 at 12:46 pm

Since I am obsessesed with the time people go to bed this post has answered today’s quest. Smoochable puppies, great clients, good food, gorg pics, amazing team and an iron that doesn’t spit in your clothes. Dude, you have it made. Thank you for sharing!!

Stormy @Maoomba February 10, 2012 at 12:56 pm

I love getting sneak peeks into people’s lives. Thank you for sharing your day…and the doggies in your life!

Shawnda February 10, 2012 at 12:58 pm

Dude, that is one fancy iron! Thanks for sharing such a fun day!

jasmine johnson February 10, 2012 at 1:16 pm

love this day in your life! i read your blog constantly and never comment on all your awesome adventures… this is just so personal and wonderful that i just needed so say hi and tell you how cool i think you are :)

fernanda mendez February 10, 2012 at 1:22 pm

i just love you!!RGB?? but, of course!

Will @ Bright.Bazaar February 10, 2012 at 1:50 pm

Such a joker – I love it!

Helen Jane February 10, 2012 at 1:56 pm

LOVE this post. You work hard to do what you love.
It shows.

(This from a fellow 4:00am wakerupper.)

Rodney W February 10, 2012 at 3:32 pm

I’ve heard of reality tv, but never reality blog posts:-) Seriously Matt thanks for giving us mere mortals a glimpse into your world and creativity process. You’ve been on my radar since I first heard of you on Cooking Channel’s Foodography.

Keep rockin it out!

tracy February 10, 2012 at 4:40 pm

i hope one day i’ll be an early riser! heck one day I hope i’ll be a person that works out on a regular basis.

and ryan gosling….omg. THAT LUGGAGE. He can do no wrong.

Kristina February 10, 2012 at 5:16 pm

your day sure is a fun one, and look at all those sweet pups! love the action shot of Cholula, especially.

from the pups and Aida to RG and redundant backups, I loved it all, thanks for the funnies. three days a week I am up at 415 am, so I know where you’re coming from!

Betsy February 10, 2012 at 5:33 pm

We have the awesomest grind and brew, programmable Capresso coffee maker. Super easy to clean and use, and we always have fresh ground coffee when we wake up! Now if only I could automate our dog feeding…..I have 2 beasts that have perfected the “hunger stare” as well :)

keiko February 10, 2012 at 6:46 pm

Love this so much, miss you all! x

wen February 10, 2012 at 9:46 pm

love this post…xooxoxxoox

Tuuli February 11, 2012 at 9:53 am

Thank You for sharing Your daya and Your work, what a fun post! We also have a food crazed beagle dog…but She keeps looking at me like that all day, instead of the mealtimes….it´s a good thing we have a large yard with a very comfy doghouse for Her, so I get a break from THE EYES :-D

Sally February 11, 2012 at 12:28 pm

Love your adorable, repeat, adorable little pooch.
Love that your totally glam job is actually a ton of work (lest there be doubts.)
Love that you’re an early riser (me too!)
Love your iron; mine is broken (as in, they’re not totally infallible, sigh.)
Thanks for sharing a day in the life with Matt. What a contrast with Damaris’s!

DeniseB@frombraziltoyou February 11, 2012 at 3:42 pm

Love your photography as well as having a glimpse of a talented photographer criative process.
You rock…Even early in the morning!!!!!!!!!!! :)

Damaris @KitchenCorners February 11, 2012 at 4:14 pm

So fun to read. It’s crazy how differently we all go about our days and yet how similar. I liked what Sally said about your job, that your glam job is actually a ton of work. We just assume it’s all fun and no work when it fact it’s so much work. Thanks for sharing. Also, you totally motivated me to backup my pictures. Seriously, I’m backing them up now.
xoxo

sciencegeek February 12, 2012 at 7:42 am

I think the California Avocado Commission and you have been successful, despite the pixelation, or perhaps because of it, I now crave avocados. Like mad. LIKE MAD!

Nicole Franzen February 12, 2012 at 8:42 am

thoroughly enjoyed reading this! :) you crack me up as per usual

Jessie February 12, 2012 at 9:53 am

Hi Matt! Love your blog and thoroughly enjoyed this post. I’m sure you have a system for your redundant file copies, but if you’re doing it manually, you might consider Chronosync, a $40 program… it has saved my butt many times and is super customizable (specific folders on specific drives, can sychronize deletions to an archive folder or get rid of them altogether, etc…). You can set it on a schedule, too, so you don’t forget to copy as you go. I don’t work for them – just a fellow photographer and find it helpful! :)

aida mollenkamp February 12, 2012 at 2:11 pm

PSSS I love you too, Matt! (especially because you have a dog named Cholula) xo

Nic@diningwithastud February 12, 2012 at 3:04 pm

What an awesome day in the life! You’re totally living my ideal life! Except for the no alarm clock/early morning thing ;) lol but hey, good with the bad

Courtney February 13, 2012 at 8:09 am

What a fun post! Thank you for sharing your day with us… it was great to follow along. :-)

Chris @ The Peche February 13, 2012 at 9:18 am

I just wish you did more in a day.

Brooke @ Food Woolf February 15, 2012 at 8:46 pm

Genius post. Natch. Boy are you one busy man. I love your life! Oh, and you, too!

Kasey February 15, 2012 at 9:30 pm

This was a super fun read, Matt. I cannot believe you rise before 5 am! Without an alarm clock! And I thought I was an early riser. Who am I kidding. 6:30 am might as well be sleeping in. Loved seeing your ‘day in a life.’ :)

myseastory February 16, 2012 at 2:40 pm

great post, thanks for sharing!
joana

Stephanie Schaffer February 16, 2012 at 3:11 pm

This post made me miss doing avocado shoots with you, Adam and Cindie. So glad to see the dream team is still making avocados look gorgeous. Thanks for the walk down memory lane!

Andrea Howe February 16, 2012 at 3:55 pm

first time visiting here – I found you via Oh Joy. what a great post and an amazing job you have. I’ll be back!

Simone Anne February 17, 2012 at 2:52 am

This was SO GREAT! THank you so so much for sharing :) You are so cute and I loved reading about your day! :)

Jen Laceda February 17, 2012 at 11:54 pm

i had fun reading this post :) it’s my kind of voyeurism!

Girl in a food frenzy February 18, 2012 at 8:26 am

Love this blog!!! Wonderful to get an insight into a day of your life! Love the humor, the passion and the piccies of your pooches! Incredibly awesome and look forward to reading more of our adventures soon :)

Neil | Butterfield February 20, 2012 at 6:00 am

The early bird gets the worm. It can be a little difficult to maintain a schedule like this if you have kids.

Wendy@ Salt and Wine February 20, 2012 at 7:40 am

I, too, wake up early (4:30 am -coffee isn’t an option it’s a must). I smiled through this entire post but busted out laughing when I saw the photo of Ryan Gossling (my boyfriend along with Dave Grohl and David Beckham) walking through the airport and the woman next to him was scribbled out… Haaa. Addicting blog you have!

Megan February 20, 2012 at 10:12 am

Such a fun post! I loved every second. And now I want avocado toast and to snuggle a pup.

Uncle Beefy February 20, 2012 at 3:24 pm

So much fun to see behind the scenes in such detail, Matt, but good lord… I’m exhausted! You must be plum poopered by the end of your day?! But, obviously in the best possible way since you clearly love what you do. :)

kale @ tastes good to me! February 21, 2012 at 1:30 am

Well. Seeing the name Ryan along with Gosling made me swing inexplicably in my chair and hit my tequila shot onto the floor. It smashed into pieces and I watched it, slow motion, thinking, ‘I could stop this. But, …Ryan. Gosling.’ (smash)

Lucy February 21, 2012 at 8:32 am

I enjoyed this post so much. Can’t imagine waking up at 4am every day, but it sure helps to get a lot done. The photography shoot was fascinating and loved your pooches. And I’m a Rowenta iron person too. Great job!

marla February 24, 2012 at 4:40 am

You are amazing!! Had a blast reading this post. LOVE the early wake~up but it sure as heck makes me goofy by 7pm. Or maybe grumpy is more like it. I had a spat where I was naturally waking up at 3:43am. Thankfully now back at 4. Very enlightening tips on creativity & workflow.
Did you score the Rowenta tee shirt?

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