Guacamole Video

Hi friends! Happy 2015! I almost forgot to share this quick video I made with my bff Gaby! I’ve been dabbling with video lately, there are a few things I’m excited to share when I can, but in the meantime this should be a tasty kick off for Superbowl, yes? As always, you can find some deliciously brilliant recipes at What’s Gaby Cooking, and three words: Parmesan Pretzel Knots. Yes, please.


Gaby Guacamole Master 15 seconds final from Matt Armendariz on Vimeo.

Martha Stewart’s Cooking School this weekend on PBS

Wow, it’s hard to believe it was 4 years ago that a certain someone was on Martha’s old show as it seems like yesterday. But this weekend we see the premiere of Martha’s new series on PBS titled Martha Stewart’s Cooking School. I’ve screened 3 episodes already before the debut and while it’s definitely not breaking any new tv ground, it’s nice to just sit back and see what Martha does best: teach. And if you’re like me, a refresher is always appreciated.

Stylistically, it’s almost a hybrid of her last show (without the guests) and her previous Living program that ran from 1993 to the early 2000’s.

Check your local PBS listings to find airing times. No Big Bird political jokes :)


Set those DVRs! Me-N-Paula = Oh My God

Dear friends, if you’re not doing anything this Saturday morning you can turn on your television and watch me a) cooking b) actin’ a fool c) trying to keep it together in the presence of Paula Deen. Ok, actually maybe they edited  c) out of the show, I don’t know. You never know what happens until you see the show.

Here’s the official show description:

There’s a party in the kitchen today, y’all! Paula Deen and her new friend Matt Armendariz are whipping up the perfect party bites to make any party an absolute blast. This shindig heats up with Paula’s delightfully flakey Hot Dog and Bacon Bundles and continues with Matt’s playfully delicious Chicken and Waffles. And, of course, no party would be complete without gooey finger-licking S’mores With Homemade Marshmallows. Now that’s a party, y’all!

As much of a ham as I am, I always feel like I’m going to pull a Cindy Brady moment whenever I’m in front of a camera. You know what I’m talking about? That little brat walked around telling EVERYONE how she was gonna be on tv, how hot she thought she was, that diva in polyester and pigtails, but when that little red light came on she was a TOTAL CHICKEN! So I can never tell how I’ll come across. If I do appear quiet, please be nice to me and realize that standing next to Miss Paula is a pure joy and she’s one of the nicest people I’ve ever met. But I ain’t gonna lie, I was nervous.

So yea, if you have nothing better to do watch me and Paula make some really fun recipes from my book On A Stick! Here are the air dates on Food Network:

  • Jun 30, 201210:00 AM ET/PT
  • Jul 02, 20125:00 PM ET/PT
  • Jul 09, 201212:00 PM ET/PT

And never let it be said that I’m not a party, y’all!

P.S. Meet me in person and I can tell you about all the backstage shenanigans. But only in person. Long story short: I freaking LOVE Paula Deen. And Brandon. And her entire crew.


Good Bite’s Weeknight Meals: The Cook Book

We photographed a book last year for Good Bite as well as contributed a few recipes along with some of our dearest friends. Now that the book is almost here I wanted to share a wonderful ‘lil video about the project.Please excuse the fact that my head looks ginormous.


I’m lucky enough to have an early copy (Thanks Justin!) and it’s a very beautiful book. It’s available for pre-order at Amazon. Thanks to Adam and Emily for the amazing food and prop styling as well as agreeing to work with me. I hope you still like me.

Izabo “Summer Shade” Music Video

Ok, just in time for summer comes this music video from the band Ibazo. I found out about it when the director Eran Shushu Spanier emailed and asked me to check it out. Needless to say I completely fell in love with the tune and the video and I really want everyone to check it out. I’m not sure I’ll ever look at an ice cream cone the same way again but that’s fine with me! Eran took a few minutes to graciously answer some questions about the band and the video. Check it out after the video!

Grab a seat, turn up your speakers and check it out!

Matt: OH MY GOODNESS. I love this video. The music, the colors, the kids, the direction, the ice cream, the mustaches, all of it! It’s awesome!!!!

Shushu: Wow! My mother didn’t give me as many compliments as you!

Matt: What?! She didn’t? Well she better. She must. This is the most fun and snappiest video I think I’ve seen in years. Years!

Shushu: I’ll let her know, lol…

Matt: How did you become involved with the band?

Shushu: My sister gave me their CD way back and I really liked their music. Then 2 years ago I had an idea for a music video using iphones. I hadn’t any experience in direction (as I am a copywriter) but I decided to give it a chance. And so I got the band members’ number and set up a meeting. They loved the idea and from here to there this video was born.

And so, this year they wanted me to come up with a new idea for their Summery song from their upcoming album and that’s how the mustached ice creams were born.

Matt: What amazing direction, truly! Where did the idea come from?

Shushu: Well, ice cream is practically a major food group for me and even though I don’t have a mustache (girlfriend doesn’t approve), I think it’s a really awesome thing. So I just put one  and one together…

Matt: Where did you film the video?

Shushu: We filmed it here in Israel, in downtown Tel-Aviv. All the children and the crazy mustached Ice Cream Man all came voluntarily as we didn’t have much budget.

Matt: Were you able to eat tons and tons of gelato and ice cream?

Shushu: Oh yes! The ice cream (23kg) and the ice cream factory was given to us for free (!!!) by an amazing guy that runs one of the most amazing ice cream places in Tel-Aviv called Vanilglia. Yet because it was a hot day we needed to make face ice cream out of mashed potatoes and artificial colors.

Matt: Oh yes, the good old fake ice cream in the summer sun recipe! Shushu, thank you so much and now I think I need to plan a visit to Tel-Aviv and Vanilglia! Thank you!


The Posts That Never Made It

About two years ago someone once said something about me that at first made me laugh but then got under my skin. The comment was along the lines that I live a “highly art-directed life”, meaning it’s all pretty and most things I do are glossy and stylish and there’s no room for imperfection. HA! They surely don’t know me well enough, that’s for sure. Just like everyone else I can be messy, my life is filled with imperfect moments and if you’ve seen my junk drawers then you know I’m only human. If anything I’m very good at self-editing, I think this comes from a marketing and design career where stories and ideas and images go through rounds and rounds of edits before being made public. Every now and then I begin blog posts that never quite make it; either they burn out like a firecracker or get killed in my random editing process (read: laziness). Or sometimes they are just too racy. But today I thought it might be fun to share some of the things that weren’t quite ready for prime time. Today I’m sharing The Posts That Never Made It.

Thank god I never posted this. It was a post about my uppity thoughts on ribs and barbecue in general. I’ll still maintain that I know a little sumthin-sumthin about barbecue because I’m from Texas and we alllllll know our barbecue. But then I realized that if I proclaimed that I knew what was best about grilling meats that I’d never be able to say “Oh, you know, I’m not sure, let me try what you’ve got cookin’ up there.” And then I realized that I’d probably never get invited to North or South Carolina.  So I scratched the post completely but don’t think it we meet in person I won’t secretly give you my very biased opinion about it. Cuz I totally will.

I shot these little sweet treats last year for a greeting card company.  I still think they are some of the prettiest little treats I’ve shot but there wasn’t really a story behind it so I pulled it. I was going to tell you at the time that I ate about 16 small cheesecakes that were left in my fridge and how sick I felt afterward thanks to a slight dairy intolerance but that’s not really appetizing, is it?

I created these graphics for a post I wrote about banning anything sexual when writing about figs. And then I realized that in my ranting the post itself became sexual and well, I could lose the millions I make off this blog in corporate sponsorship! But seriously, where do I get off telling writers how to write when I can barely string together a sentence? I’d probably be irritated if a writer told me how to make pictures, ya know? Plus that photo is kind of, well, um, you know. If you saw it at high res you’d scream. Or smile. Enough Matt, stop! Next!

See this Strawberry Trifle? Well, it’s just whipped cream, strawberries, vanilla pudding and spongecake. And it can all be store-bought. And while I’m ok with writing recipe suggestions I couldn’t get a certain semi-homemade someone out of my brain. And then I realized at this point in my career I can’t really poke fun of anyone because a) it’s not nice and b) I should know better and c) inevitably someone knows someone-who-knows-someone-who-knows-you-know-who will read it and all that jazz. It’s just not good form I’ve decided. But I will not let this post go without telling you about the joke I made that involves an image of me on top of this woman. See? My mind is still stuck in 2nd grade dirty humor.

And finally, I toyed with the idea of a Mattbites mailbag from the submitted questions from This was a test I did but felt it was a bit clunky. The audio was muffled, I said “um, ah” way too many times, and the videowork is really amateurish. Plus I said “my twitter account” like someone who doesn’t understand the internet, like “my faceplace page” or “my tweetspace” or something like that.  It’s lived hidden on Vimeo for the past two months but in the spirit of this post I figured “why not?” And maybe, just maybe, I’ll work on my video chops and actually answer more questions.

Scharffen Berger Chocolate Adventure Contest: The Judging

Last month I flew to San Francisco to judge the Scharffen Berger Chocolate Adventure Contest. It was a fantastic day filled with chocolate, chocolate, and more chocolate along with great company. The winners have been announced and the recipes were phenomenal. The winning recipes were simple and effective, very creative uses in the most basic of ways. They really allowed the flavor of Scharffen Berger chocolate to shine through. Here’s a quick video of the event, I hope you enjoy it!

P.S. Edwina, if you are reading I must tell you this: your recipe ROCKED!

Cheese Plate Tips (and a sneak peak inside my studio!)

Well hello there! When I posted my video teaser the other day I had no idea you folks would be so kind to me and as excited as I was about it. For this I say THANK YOU! I’m flattered beyond belief and hope to keep you entertained with this new little video project I’m launching.  In the next couple of weeks I’ll be working on some new segments in some pretty cool places and can’t wait to share with you.  In the meantime enjoy the first video about my one true love — cheese.  The idea came from the fact that I’m forever bringing cheese to parties, serving it to guests, and stuffing as much as I can down my mouth. I love cheese. I think I’ve already said that.  And when you watch it go easy on me, I’m just getting my bearings with being followed around by a big honkin’ video camera! I’m a little ruff around the edges but hey, at least I smell nice.

A special thanks to Dean & Deluca for letting me get excited about those condiments and also to Wayne, Mark and Greg!